After a year away from touring, four-time GRAMMY winners for KING + COUNTRY came back in October 2025 with “World On Fire,” a joyful, globally inspired anthem featuring Taylor Hill. It was the first taste of their 2026 album and the start of what the band called “a new season of passion and purpose.” We built a dedicated campaign site to launch that new era. Fans could pre-save to unlock a preview of the song by lighting their own fire by placing themselves on the 3D globe and generating a shareable graphic.