THE CHALLENGE
When approached by Fearless Records to assist with Starset’s single campaign, we were tasked with creating a unique web experience to drive fan engagement around the song ‘Infected’. The goal was to create an immersive global visualization of the song streams that aligned with the Starset narrative. The artist has an ongoing storyline woven throughout their music, web presence, videos, and even an original graphic novel.

THE SOLUTION
We designed and developed a fan-driven heat map to track where the new single was being streamed in real time. The more that users engaged with the site and logged plays, the brighter their spot on the map would become.

This created weeks of discussion amongst fans while also providing a significant boost to streams for new single.